Fora da Lata
OVERVIEW
Fora da Lata is an innovative startup acceleration program launched in collaboration with Suvinil, a leading brand in Brazil's paint industry, and Liga Ventures, a top corporate accelerator.
Our client aimed to launch a program to attract dynamic, inventive, and forward-thinking startups. Our Liga Venture team's challenge at Liga Ventures was to create a platform and communication strategy that not only engaged these disruptive ventures but also clearly conveyed the program's core values of originality, innovation, and creativity.
Role
was responsible for creating the visual identity (excluding the logo), designing the website, and developing social media assets. I also played a key role in shaping the marketing strategy and overseeing the execution of campaigns. This work involved close collaboration with a small team, which included one designer and a marketing analyst. I was deeply engaged in every stage of the design process, striving to ensure a cohesive brand presence and impactful engagement throughout the project.
ADRESSING THE RIGHT AUDIENCE
The communication needed to effectively convey both the innovation and dynamism of the program, as well as the types of startups it aimed to attract. To achieve this, we collaborated closely with Liga Ventures' startup selection team and Suvinil's communication team to understand the challenges the company wanted to address.
Based on this understanding, we created personas to guide the communication strategy. The result was a vibrant, youthful, and colorful identity and voice that successfully connected with the target audience and aligned with the corporation's core themes.
Adapted to different screen sizes
The whole webpage has been meticulously optimized for modern screen resolutions, ensuring a seamless experience across desktop, tablet, and mobile devices.
Interactions and animations
Animations and interactions were included to enhance user experience, making it smoother and more engaging. These elements add personality to the site, reinforcing the brand while creating a visually appealing and seamless experience.
marketing campaign
In the marketing program campaign, our main goal was to raise awareness and attract subscribers. Through a mix of organic and paid traffic, we highlighted the program’s unique value, showcased success stories, and created a sense of urgency to drive traffic to the subscription page. Additionally, we engaged directly with candidates and built credibility through testimonials and partnerships.
OUTCOMES
The marketing campaign for the 'Fora da Lata' acceleration program has been highly successful for the company. The goal of attracting highly qualified startups was not only met but exceeded, thanks to a well-targeted and strategic approach.
The response was remarkable, leading to a strong lineup of innovative startups eager to participate. This success helped build a robust database of candidates, enabling the selection team to identify startups that best aligned with the company’s needs and address key challenges.
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